Shopping Small This Holiday Season
With the Holiday's fast approaching be mindful of making use of special discount days at your local small business. A majority of "big box" retailers are getting on board with staying closed Thanksgiving evening in order for their employees to spend more time with their families. (I mean you should be fighting over who's going to get the wishbone than who's going to get the flat screen)
Shopping small business does not only help your local communities but it also helps the local business owners, their employees and the brands they represent.
Here at Windy City Bebe we stock a variety of brands. I am proud to say that when I source brands, and have the option to choose between a "bigger" brand versus the Mama who stays up while her kids sleep screen printing or sewing, Im ALWAYS with Mama.
80% of our store is comprised of small business items- meaning, Mamas like you or I hard at work in their living rooms, offices, or kitchen tables all while keeping other human beings alive. Whether it be for joy or extra spending money, or making a BIG business for themselves it makes a HUGE impact on their lives to stock their products in our store.
I remember when we first entered the crazy world of Wholesale with our Moccasin line- On the first day of our very first show, we received 14 orders from stores around the country. The way I felt at night knowing that MY products would be in someone elses storefront, was incredible. It lights a fire inside of you- I wasnt just Lale, or A's Mama I was an entrepreneur!
So before I get into the FACTS of why YOU should shop Small Business Saturday- Let me tell you..
Thank you for believing in us.
Just how much of a presence and impact do small businesses have on our communities? The Small Business Administration (SBA) reports 28 million small businesses operating in the U.S. alone. And since 1995, those small businesses have generated 66% of all new jobs in the United States. Small businesses are a big deal.
Which brings us to Small Business Saturday, a nationally recognized holiday held the Saturday after Thanksgiving (U.S.). It has now become a tradition – encouraging holiday shoppers to support local brick-and-mortar businesses rather than big box brands or online-only stores.
Originally conceived and promoted by American Express back in 2010, Small Business Saturday last year alone attracted more than 88 million people to “shop small.” But what exactly are the benefits of shopping small, and why should you do it on Small Business Saturday, and every day? Here are some huge reasons:
1. Small businesses give back (more) to your community
When you support a local business, you’re also supporting your town, city, and neighborhood. Business pay sales taxes to the city and county the business is located in. Stray to a big box business elsewhere and that money isn’t benefiting your community at all. Plus, that tax money is used to support public schools, parks, roads, and sidewalks, as well as fund public service workers, like firefighters.
What’s more, according to Civic Economics, “on average, 48% of each purchase at local independent businesses is recirculated locally, compared to less than 14% of purchases at chain stores.”
2. Small businesses make a major economic impact
As mentioned above, more than half of the U.S.’s jobs since 1995 were created by small businesses. And according to the SBA, since 1990, big businesses eliminated 4 million jobs, while small businesses added 8 million jobs. The more you shop at a local store, the more potential job opportunities you could help them provide.
3. Small businesses provide better customer
Small business owners strive to survive and one of the biggest advantages they have over large retailers is the ability to provide more personable, hands-on, and memorable customer service.
4. Small businesses provide greater access to product diversity
Small businesses have just as much access to vendors (who also determine pricing, not stores) that big box businesses do. If a small business doesn’t have the products you want or need, ask them – they’re also usually much more receptive and willing to order them for you.
5. Small businesses create a sense of community
You’re much more likely to get to know a small business owner in your neighborhood. According to a study conducted by Trulia and noted in Forbes, the second most popular desire amongst urbanites is a stronger sense of community – number one being more local restaurants.
6. You’re going to feel good
Would you rather feel the pang of guilt buying so-so coffee from Starbucks or a lifeless burger at McDonalds, or be entirely satisfied with your latte made with love from your local Ma & Pop Shop?
How do you get more involved in the small business movement? This is a great start:
* Get on Social Media! Shout out to your local small business using #hashtags with the company name, or your favorite product from them. Tag them in photos and get the word out there- HELP THEM HELP YOU!
* Need Milk? Eggs? Bread? Stop in the local grocery, get to know the owners.
*Or looking for the newest style of shoes? Go to the brands website and often times they will post businesses in your area that carry their brand! Its a great way to shop local and small.
Join Us in Store Saturday November 26th for 25% off your entire purchase, giveaways, music, food and drinks! Cant Join us In store for Shop Small Saturday? Shop online to receive 25% off your order Saturday November 26th ALL DAY using promo code: SHOPSMALL16